Spikes Asia

Dirt is Good : National Heroes Day

MULLENLOWE INDONESIA, Jakarta / UNILEVER / 2016

Presentation Image
Short Version
Case Film

Overview

Entries

Credits

Overview

Background

Young Indonesians are no longer connected to the people behind the freedom and prosperity they are enjoying today. Rinso, a brand behind “Dirt is Good” that believes that there is a story behind every stain, wanted to change that.

Execution

In its digital shelf, LEMARI 1011 showcases inspiring stories of Indonesia’s national heroes and their struggle – that are mostly untold at school, nor on text books. We visited their families to dig deeper about the way they fought for what they believed in.

The stories are seen from their closest witness: the clothes they wore during the struggle.

A children’s storyteller presented these stories to help kids more engaged in what it takes to get where they are now.

Similar Campaigns

12 items

Shadecation

WENDERFALCK, Stockholm

Shadecation

2023, APOTEK HJARTAT

(opens in a new tab)