We created a range of organic fruit and vegetable seeds that are now sold nationally through BIG W (giant Australian supermarket stores and hardware chains). These seeds come with a free app and seed marker. Plant the seeds, use the marker and the app and the dirtgirl character appears on your phone or tablet to talk you through everything you need to know about growing food. To keep it fun, as the plants grow, so does the app, releasing new content, songs and when your plants have grown food – recipes.

We used the app and seeds to launch World Planting Day, which saw hundreds of Australian schools respond by adopting the idea for education. dirtgirlworld has even seen Clarence Valley Council in Australia adapting their waste management project and branding all their recycling waste trucks with messages to get local kids growing their own food and sustainable thinking. The response to this activity has helped the dirtgirlworld brand grow beyond the TV screen and into gardens and schools. The mobile app has helped dirtgirlworld pick up a digital Emmy.