During Christmas time, even the most rational adults long for a time of wonder, for miracles to become true. We address this longing with a magical story of handmade craftsmanship, which seems almost fairytale-like in a world of mass-produced goods.

During Christmas time, even the most rational adults long for a time of wonder, for miracles to become true. We address this longing with a magical story of handmade craftsmanship, which seems almost fairytale-like in a world of mass-produced goods.

Under the tagline “The Magic of Craft”, we visit the diligent craftsmen at the Montblanc workshops in Switzerland, Italy and Germany. Befitting the content, the web experience itself is a carefully hand-crafted stop-motion animation. The design of the hand-crafted puppets and sets is modern yet emotional and uses a wide variety of materials from silicon, to wood and leather.

The film further strengthened Montblanc’s positioning as a company with a long tradition of finest craftsmanship and brought the brand to the consumer’s relevant set for the Christmas season.