Cannes Lions

Discover the Magic of Craft

SCHOLZ & FRIENDS, Berlin / MONTBLANC / 2017

Awards:

1 Silver Cannes Lions
1 Bronze Cannes Lions
1 Shortlisted Cannes Lions
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Overview

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Credits

OVERVIEW

Description

During Christmas time, even the most rational adults long for a time of wonder, for miracles to become true. We address this longing with a magical story of handmade craftsmanship, which seems almost fairytale-like in a world of mass-produced goods.

Execution

During Christmas time, even the most rational adults long for a time of wonder, for miracles to become true. We address this longing with a magical story of handmade craftsmanship, which seems almost fairytale-like in a world of mass-produced goods.

Under the tagline “The Magic of Craft”, we visit the diligent craftsmen at the Montblanc workshops in Switzerland, Italy and Germany. Befitting the content, the web experience itself is a carefully hand-crafted stop-motion animation. The design of the hand-crafted puppets and sets is modern yet emotional and uses a wide variety of materials from silicon, to wood and leather.

Outcome

The film further strengthened Montblanc’s positioning as a company with a long tradition of finest craftsmanship and brought the brand to the consumer’s relevant set for the Christmas season.

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