Cannes Lions
CARLOS Y DARÍO, Buenos Aires / TEDXRIODELAPLATA / 2017
Overview
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Description
The commercial takes place in the house of an aunt who has just been a mother, while her niece accompanies her.
The niece's adult voice-over tells the exact moment when she decides to ask, "How are babies born?" And his aunt proceeds to explain in detail.
At the same time that the voice relates that unforgettable moment, we see the images of that moment in which his life is transformed forever.