The mailing is a pure Land Rover experience that puts the brand world of the Land Rover Discovery literally on the map. An this can be no ordinary map. It's drawn in the sand – the product in its authentic environment. With the help of this Trojan horse we get the addresses to enter the world of the Land Rover Discovery. First on paper, then in an all-out test drive: Discover the new Land Rover Discovery in Germany.

50% of all competitive brand owners who responded wanted a test drive.406 applications for a test drive in two months (203 per month, compared to average demand for test drive per month = 28).