In Turkey Land Rover is known mainly for its 4x4 performance, whilst it’s technologic advances stay hidden in the background. One of these advances is its Rear View Camera, the focus of our brief.

The posters were designed to express animals as the most simplified silhouette shapes. We then placed them onto backgrounds that would carry the most iconic colors of their natural environment. Whilst doing this we still took care in preserving their natural shapes, to keep them distinguishable and understandable.