Objective:To convince insatiable adventurers to reconsider the Discovery 3 as a premium and sophisticated vehicle – leaps ahead of its predecessor.

Solution:The campaign springboards from the TVC proposition ‘Comfort beyond your comfort zone’.The DAL pushes Sky technology to new limits. It positions the viewer in the car’s cosseted driving seat and gives life to the advanced satellite navigation system. The microsite takes the navigation an interactive stage further, and the advertising brings additional charm and personality.Results:Click-throughs: over 460,000Data capture responses: 1,600Hot leads from responses: 25%Approx conversion to sales: 33%Approx sales: £4.5 million