Cannes Lions
DISH TV
McCANN ERICKSON INDIA, Mumbai / ZEE NETWORK / 2012
Overview
Entries
Credits
Overview
Description
Develop a campaign to showcase the Child Lock feature of Dish TV DTH service.
Execution
We decided to create a campaign which would look mature to an adult but harmless and innocent to a kid.
Outcome
There were several call-ins and enquiries about the child lock feature after the campaign released.
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