Client is investing personally in producing this material, because the Mario Catarino Rivas Public Hospital is struggling to get medicines and doesn't have a budget for any marketing tools. So we were limited to the conventional form of a business card, to keep printing costs aligned to budget.

Going back to the basics of Psychology, which is to try and see things clearly and help people get out of any confusions. This is the role of our client and what we wanted to portray.

The business cards were given out by nurses at the Hospital, specially those attending traumatized people on accidents. The success was letting people now the Psychological Ward existed, and since the cards are given out, there has been a 22% increase of people coming to consultancy.