Cannes Lions

DISTORT

VMLY&R MADRID / FEDERÓPTICOS / 2019

Digital Proof JPG
Digital Proof JPG
Digital Proof JPG
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Background

In Spain, 20% of people over 55 have a hearing impairment (even more as they get older). This derives in social withdrawal and isolation, especially affecting Spain since it’s the 3rd country with the highest frequency of intergenerational contact amongst the family unit.