Cannes Lions

Distractions

COSSETTE, Montreal / GENERAL MOTORS / 2017

Awards:

1 Shortlisted Cannes Lions
MP3 Original Language
MP3 Original Language
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*** LISTEN WITH HEADPHONES ON ***

Radio ads, especially those advertising cars are usually very loud and crammed with numbers and offers. With this message, we tried a different approach. Our message catches your attention by simply shifting the audio from left to right, thus demonstrating that the Chevrolet Spark is indeed a remarkable car.

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