Cannes Lions

District Mobility: Multimodal Transportation in the District

CLEVER°FRANKE, Utrecht / DISTRICT DEPARTMENT OF TRANSPORTATION / 2017

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Overview

Entries

Credits

Overview

Description

By creating an interactive, engaging and data rich website, we help neighbourhood level politics of DC to make informed decisions about their transportation. At the same time, the website also provides crucial information for policy makers who are responsible for improving mobility within the district.

Execution

Through captivating images and short text, each of the chapters starts by telling a story around a topical theme. The topic is introduced and it explains the challenges that DC faces. In the subsequent views, the maps is fixed in place on the right side. It is the common denominator on which a different datasets are loaded as the user scrolls through the chapters. Additional highlights, explanations and map controls allow the user to further deep dive the topic. This interplay between the map on the right and controls on the left creates a dynamic yet clear experience.

Our overall minimalistic style, the lines and shapes of the map dictate the atmosphere of every page. Focussing on content and a clean, elegant look and feel, the user is drawn into the topics.

Outcome

We've created an interactive, engaging and data rich website.

The most comprehensive overview of regional transport in the US.

This helps the citizens of DC to make informed decisions about their transportation.

At the same time, the website also provides crucial information for policy makers who are responsible for improving mobility within the district.

The website was covered in more than 25+ newspaper articles, radio reports and blogs.

With this media coverage the public debate is ignited what to do with mobility in The District.

In the final version of the website we've accomplished to make very complicated data easy to understand and interact with for a wide audience.

Leif Dormsjo, Director, District Department of Transporation: "The interactive, data-rich design of District Mobility provides an innovative platform for sharing the state of mobility and DDOT’s progress towards reducing congestion on our roads.”

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