Cannes Lions

DIY RETAILER

ERNÖ, Oslo / BYGGMAKKER / 2010

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To be born with ten thumbs is a Norwegian saying used to describe a person that is clumsy or the opposite of a handyman.

In this film we literally show the life of a boy born with ten thumbs. Despite some obvious shortcomings due to his thumbs, he manages surprisingly well - until he buys a total wreck of a house and looks like he´s actually going to try to fix it himself with his own two hands - and ten thumbs. In comes an employee from Byggmakker announcing:"Tom may have ten thumbs, but who cares... He's got us: The home improvement retailer that gets the job done for you."

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