We provided two photographs of rooms decorated by Leroy Merlin. Both were included in a report about decorating trends. One on the left-hand page; the other, on the adjacent right-hand page. Then we inserted another page between the two pages, showing on both sides an open Leroy Merlin box with the background stamped. This stamp matched the photos used in the report and thus, seemed to emerge from inside the box. We achieved a double point of view of Leroy Merlin´s offering.

At all outlets, queries were made by consumers related to the rooms recreated in ¡Hola! Decoración. This campaign won national "Genio" prize for the best creative use of the medium. This award led to extensive coverage, contributing to positioning Leroy Merlin as a leading trend-setting company.