Cannes Lions
ROGUE, Boston / CADILLAC / 2014
Overview
Entries
Credits
Description
Cadillac introduces its new logo by celebrating who they’ve become today, and playing homage to the heritage of the brand and its place in the soundtrack of the American dream.
Execution
We licensed the publishing rights for Brand New Cadillac, a 1959 12-bar blues song by Vince Taylor.
A Music company produced several new recordings of the track.
We then gave all the mixes and splits to the DJ, who then reworked these to create an even more original/modern remixed version of the song.
It is this re-worked/re-mixed version that appears on the spot.
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