IPL (Indian Premier League) is India's biggest domestic cricket event. The channel 'Max' is the official broadcaster of the IPL. Cultural references in this commercial: 1. In India, it is common for relatives to land up at your home unannounced. 2. Also every single relative is addressed by a specific title. The newer generation finds it difficult to keep track of all these many titles. There’s Chachaji and his wife Chachiji. Maamaji and his wife Maamiji. Taayaji and his wife Taayiji. Phupaji and his wife is not Phupiji, she’s called Bua.