When Finnish Mobile Operator DNA started its sponsorship of the the National Alpine Team, one of the main objectives was to turn that partnership into something tangible; something people could enjoy and thus offer value to the public.

While most brands use sponsorship for visibility, we set out to create an experience no one had tried before.

Our goal was to create the most immersive virtual experience around alpine skiing.

The experience consisted of two elements: 360 videos shot together with the Alpine Team on location on Hintertux, and a 4D platform to enhance the experience.

The 360 footage together with 3D sound was projected to the user through a Samsung Gear VR headset. The 4D platform with vibrating mat and fan for the wind effect was synchronized with the footage to produce a realistic and authentic experience.

A camera was embedded in the platform to capture the experience. After the experience the users received a custom video to share with their friends – and a pair of Google Cardboard Goggles to take home and experience the ride in the comfort of their homes.