The challenge was to turn the demo app into a large scale & globally replicable proposition. Funders were in place, and No Big Deal had a portfolio of brands keen to be associated with a positive activity. But they needed a meaningful brand proposition to help their app grow into something that would become a daily habit. An experience to touch the heart & tap into the zeitgeist for change.

Introducing No Big Deal: The first positive-impact activity-tracker that puts your feelings first. No Big Deal gets you feeling good by motivating you to move with positive-impact rewards. Walk 50k steps? No way! Walk 50k steps to plant a tree/clean the ocean/save wildlife? Hell yeah. Start the experience with a simple a mental health check-in. Feeling excited? Tired? Relaxed? However you feel you’ll get the right challenge to get you motivated. We’ve evolved to also encompass large businesses with a focus on Employee Wellbeing. Motivated colleagues can team up on positive impact challenges. Active people = happy people.

The original model connected promotional rewards with activity challenges – this created low-value users who got the deal they wanted and never returned. We spotted an opportunity in the wellness landscape to create an app that had activities based around your mood and rewards that made a positive impact. NBD started asking users how they feel, motivating them to move & achieve positive-impact rewards. The app promotes a link between emotion & movement & between challenge & achievement. It’s now a growing employee wellness proposition.

No Big Deal is a small scale-up from Luxembourg with less than 10 employees. Since the rebrand the app grew to cover Belgium, The Netherlands, and is now in the early stages of venturing into France and USA.

There was a phased approach to relaunching the product. The first iterations focussed on introducing the mood wheel as a means to filter challenges. The next stage was to start phasing out partners and challenges that didn’t fit the new brand proposition.

From concept to first Beta tests the length of time was approximately 8-12 weeks.

• For a very small scale-up No Big Deal has already had quite the impact with many brands wishing to partner with them by sponsoring the challenges.

• Eventually the brand evolved to also include a B2B proposition that focussed on employee wellbeing. Colleagues worked together to achieve positive impact challenges. With companies gaining valuable insights on their employees behaviours and moods. Active people = happy people.

• You’ve walked over a billions steps….that’s 83 times around the world!

• Donated over €400,000 to good causes.

• Planted over 2000 trees

• Picked up over 2 tonnes of trash.

• Saved over 110 penguins.

• We’ve captured over 200,000 mental health check-ins….(The most selected mood was Excited by the way).

• Grown from 1 market to 5