Cannes Lions

DO IT LIKE YOU CHEW - LEAVING

ISOBAR, Courbevoie / MONDELEZ INTERNATIONAL / 2018

Film

Overview

Entries

Credits

Overview

Description

The film portrays a young man leaving his parent’s house for the first time. We see him exit the house to join a car already filled with his stuff, he is obviously ready to move to another place and walks with a lot of confidence while chewing a gum. We can see people around staring at him with emotion and admiration : his parents are sad to see him leave, the little neighbours are looking up to him with stars in their eyes. An epic music accompanies the scene, until it stops to reveal our hero doing an awkward dance in front of his car, while nobody around him seem to really care. The film ends up with the super « Do it like you chew ».

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