Kick off your shoes, raid the mini bar, and ask questions you could only ask from inside a snazzy hotel room in this comedic interview series with YouTube influencers. Does Flula prefer boxers or briefs? What’s Lisa Schwartz’s worst sexcapade? What would Mamrie Hart do to cure a hangover? Get personal with some of your favorite YouTubers as host Taryn Southern takes us into their rooms and their beds for exclusive interviews, games and more. Think of it as a slumber party with your favorites, complete with awesome pajamas and Truth or Dare, set inside a Moxy Hotel room. The series introduced new audiences to the Moxy brand, seamlessly and unobtrusively communicating its style, design and attitude. Throughout the series, host Taryn Southern conducts salacious and edgy-yet-fun and lighthearted interviews with YouTube stars in the bed of a Moxy hotel room to captivate our target audience — millennial travelers.

In partnership with Taryn Southern, we engaged big-name stars and some of Taryn’s closest friends, such as Brittany Furlan, Mamrie Hart, Flula and Bart Baker, for the series of interviews, enabling us to tap into their large and highly engaged social followings. The series launched with Mashable and People.com featuring clips and links to the Flula and Mamrie Hart episodes in exclusive stories, generating initial earned excitement. A new video rolled out each week on Moxy Hotels’ YouTube channel with corresponding social support from the featured influencer. Southern, her influencer guests and Moxy Hotels shared exclusive sneak peeks and behind-the-scenes photos on Instagram and other social channels tagging all content with #AtTheMoxy to tease the full-length content and create anticipation. The series closed with a sizzle video on Southern’s channel, driving her audience to binge-watch the entire series over the holiday season on Moxy’s YouTube Channel.

To date, the series has received more than 44K organic views, with no paid support. Alignment between Moxy and Southern and her friends resulted in +10.1M new potential consumers engaging with more than 2,000 hours of Moxy content. The series boasts an impressive average view duration of more than 2.5 minutes per episode, showing that the content deeply resonates with our target audience. Using #AttheMoxy, we saw four times as much conversation about Moxy on social channels (approximately 14.1M Twitter impressions) during the two months when the series was released than in the 10 months prior. Total media impressions exceeded 120 million for the series announcement. Media highlights included Mashable, People, Ad Week, RadarOnline, Advertising Age, CNN Money, IMDB, StreamDaily and many more. Due to the continued success of the first eight videos, Moxy Hotels will partner with Taryn Southern again to bring the show international in 2016.