Sofa.com is a retailer that sells sensibly priced, comfy sofas to discerning people with a strong sense of style. The key things that drive sales and loyalty are an obsession with customer service, a loveable and engaging brand, and genuinely well-made products that are incredibly good value.

The ads are inspired by the collage looks that people put together when designing the room, usually with the sofa at the centre. However, instead of things like rugs, tables, and lamps we use fun and sometimes surreal objects  acting as metaphors that evoke the emotive power of making, buying, or owning a Sofa.com sofa.

Do Re Mi So Fa.com is an end line that literally sings the brand name. Most importantly these ads were created to stand out against the bland clichéd me too furniture ads you see in interior magazines.