Cannes Lions

DO YOU VESPA?

DIGITASLBI, Milan / PIAGGIO GROUP / 2015

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Presentation Image
Case Film

Overview

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Credits

Overview

Description

“Do You Vespa?” is the official content co-generation and social gamification platform where Vespa fans can create and share posters and photo-strips about their life with Vespa, and compete to earn badges and rewards and eventually become official ambassadors for Vespa in their country.

Execution

“Do You Vespa?” is the official content co-generation and social gamification platform where Vespa fans can create and share posters and photo-strips about their life with Vespa, and compete to earn badges and rewards and eventually become official ambassadors for Vespa in their country.

Through this world-wide community we can find, engage, select and reward ambassadors that are really in love with Vespa, real fans who create content (posters, photo-strips, stories, etc.) that can bring Vespa values and messages all around the digital and physical world, from events to dealerships to advertising campaigns.

Outcome

Superfans like "Darren Cochran" (Canada), "Roxy Vespa" (Israel), Wisnu1962 (Indonesia) or "Smain" (Czech Republic) created tens of incredibly beautiful posters and photo-strips that were re-posted and re-twitted on Vespa official channels and by lots of Vespa fans on their personal profiles. But – more importantly – content created by the DoYouVespa community regularly outperformed every other kind of content on Vespa official profiles on Facebook, Twitter and Pinterest.

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