Cannes Lions

DOCKERS KHAKIS

DRAFTFCB, San Francisco / DOCKERS / 2012

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Phone booths around the world are crumbling into dust. From downtown Barcelona to the streets of London to a tea garden in Tokyo to the wind-swept American desert.

With that in mind, Dockers asks the question “where will all the superheroes change their clothes?” But Dockers also reminds them that today’s superhero doesn’t wear tights—he saves the day simply by taking care of business. By doing what he loves and doing it well. By pulling on his khakis, the uniform of men of action. The modern superhero…wears the pants.

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