Cannes Lions

Doctor Everywhere

GIGIL, Taguig / KONSULTAMD / 2018

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Overview

Entries

Credits

OVERVIEW

Description

To promote KonsultaMD, the Philippines' premier telehealth company, GIGIL put up Doctor Everywhere. Unstaffed pop-up clinics that demonstrate wherever there's a phone, there's a doctor.

Execution

7 pop-up clinics in remote provinces all over the country appeared on January 7, 2018, demonstrating the service of KonsultaMD.

Outcome

News media and popular blogs featured the pop-up clinics.

Conversation about the effort was made on social media.

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