Cannes Lions
GIGIL, Taguig / KONSULTAMD / 2018
Overview
Entries
Credits
Description
To promote KonsultaMD, the Philippines' premier telehealth company, GIGIL put up Doctor Everywhere. Unstaffed pop-up clinics that demonstrate wherever there's a phone, there's a doctor.
Execution
7 pop-up clinics in remote provinces all over the country appeared on January 7, 2018, demonstrating the service of KonsultaMD.
Outcome
News media and popular blogs featured the pop-up clinics.
Conversation about the effort was made on social media.