Spikes Asia
EARLY MAN FILM PVT LTD, Mumbai / COLGATE-PALMOLIVE / 2024
Overview
Entries
Credits
Background
Colgate Maxfresh is loaded with high-intensity cooling crystals that blast you with freshness. That’s the one inimitable differentiator in its offering. And that’s why it’s uniquely equipped to kick the sleepiness out of you each morning. To bring this alive, we decided to highlight the consequences of carrying sleep into your day – morning goof-ups. Making way for Colgate MaxFresh as the essential choice to start your day with.
Execution
Sleepy mornings often end up becoming a recipe for goof-ups. Something our morning routines
don’t need. The film, through a whimsical narrative showcases a groggy doctor bearing a bed
strapped to his back about to perform a surgery. This odd sight creates confusion and comical
mishaps that emphasizes the need to brush with Colgate MaxFresh – the toothpaste with cooling
crystals that kicks the sleep out of you.
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