Cannes Lions
SERVICEPLAN, Munchen / ARZTE GEGEN TIERVERSUCHE / 2008
Overview
Entries
Credits
Execution
To point out the problem of animal experiments in the cosmetics sector, cages in form of a lipstick, a cream tube and a spray were created and exhibited. The instruments inside the cages reminded onlookers of the painful treatment animals suffer in experiments.
Outcome
More than 10,000 people passed by the exibition during the Tollwood festival in Munich. Many visitors were shocked and discussed their consumer behaviour.
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