Cannes Lions

DODGE

THEORIA COMMUNICATIONS, Tokyo / CHRYSLER / 2008

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

This site was created as a teaser site for the launch of the Dodge brand in Japan. During the two months the site was live, we encouraged hits by showing 5 random cards with 5 different historical Dodge vehicles upon arrival at the site. Each time somebody visited the site, a new combination of 5 models was generated, meaning something new on each visit. Visitors who collected all 60 cards received a special container of 64 cards – the additional 4 being exclusive models. 450 people collected all 60 cards. We created the site’s Version 2 for those who joined in the middle and so couldn’t collect all 60.

Similar Campaigns

12 items

Shortlisted Spikes Asia
Electric Trade In

DDB NEW ZEALAND, Auckland

Electric Trade In

2024, VOLKSWAGEN

(opens in a new tab)