This site was created as a teaser site for the launch of the Dodge brand in Japan. During the two months the site was live, we encouraged hits by showing 5 random cards with 5 different historical Dodge vehicles upon arrival at the site. Each time somebody visited the site, a new combination of 5 models was generated, meaning something new on each visit. Visitors who collected all 60 cards received a special container of 64 cards – the additional 4 being exclusive models. 450 people collected all 60 cards. We created the site’s Version 2 for those who joined in the middle and so couldn’t collect all 60.