The results "overgrew" the preset objective to reach 10.000 prospects: 100.000 CTR on the Internet of which 27.093 people subscribed and 17.903 left their complete profile. This equals 66% conversion rate or 79% more than preset objective. Also excellent CTR of 2,11% on banners (vs benchmark average of 0,44%), never seen 60,73% on e-mail (vs benchmark average of 22,79%) and great 35% on collected mobile phone data (vs benchmark average of 3%). Qualitative acquisitions: 90% male of which 65% between 30-45yo. And an extraordinary Cost per Contact of €5,08 (vs benchmark average of €8). 27% lower than benchmark average