The Cesar Bistro campaign generated over 2.5 million impressions within 2 weeks, successfully generating pre-launch buzz. The campaign provided small dogs across Canada with an exclusive sample of Cesar Bistro, and a Buy One, Get One coupon for use when the product hit shelves. - 400 Gourmet Dining Kits mailed to members of the Cesar-Canada Facebook page- 5,000 coupons distributed, with a current redemption rate of 8% - 1,200+ profile pictures created- Priceless fan photos, stories, and conversations – all around the Cesar Canada brand. The campaign played a role in strong first quarter sales for Cesar Bistro.