Cannes Lions

DOING GOOD

DONER , Southfield / MINUTE MAID / 2015

Film
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Being a parent today is hard. There always seems to be too much to do and never enough time to get it all done. Add on all the pressure from social media to be the perfect parent and moms and dads are left doubting themselves, wondering if they’re doing good enough.

Well, we thought it was time to flip the narrative and show parents that they are in fact doing good from the people that matter to them most — their kids. So we went out to find real families with touching stories and get an honest glimpse into their lives.

We interviewed moms and dads about how they think they’re doing as they shared their fears and doubts about parenting. Then we talked to their kids and discovered a different perspective, one of gratitude and appreciation. We had the kids write their feelings down in the form of a letter, which we then gave to their parents.

We then asked the parent to read their letters aloud and watched the emotions unfold.

This was our chance to give parents the credit they deserve and let parents know they’re doing better than they think.

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