Cannes Lions

DOLE BANANA

TOHOKUSHINSHA FILM CORPORATION, Tokyo / DOLE JAPAN / 2009

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Film
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A man is asked straightforwardly by his girlfriend, “We have been in a relationship for 3 years now: I want to know your intentions ”. He is intensly eating a banana. Suddenly, the man’s hair turns into a “Banana Mohican” cut, on his moustache and chin grow “banana hairs” … he is mutating. Every time the man appears on screen, he features a different “Banana head” mutation. At the end of the TVC, the man declares his love with his banana mutated head.

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