A huge 23% response. Not 23% of the 50 companies targeted - but 23% of all the individual pieces of fruit! Spookily that’s 1 in 4. Perhaps we helped people who suffer from domestic violence more immediately than we intended. The massive response drove a huge uplift in website traffic (33%) where people learned more about the issue, how they could help (donating, or signing up to ‘stop the bruising’). And perhaps, how women in need could get help. We really hope so.