The following film is the main creative work of a global campaign against an issue that puts cell phones at the center of the scene:

A cell phone reproduces a video of a school girl crying in a bathroom while a classmate grabs her against her will and another one writes on her forehead "Freak" with permanent marker.

The video finishes and the "Share" button appears on screen. A hand enters and presses the button pushing the device. We discover the action unleashed a cell phone domino.

The domino effect spreads over the school.

The last cell phone falls and starts playing a selfie video of the bullied girl crying while saying she gives up.

"What you share can go further than you think.".

We see a cell phone domino being interrupted by a hand that enters the scene and grabs one of them.

"Stopping cyberbullying is in your hand.".

The campaign has a powerful audiovisual piece that shows the consequences of sharing offensive content on the Internet. It works directly with Movistar's website dialogando.com to offer families, teachers and kids necessary resources to learn how to prevent, detect and act in case of a cyberbullying scenario.

A global campaign that aired in more than 15 countries since April 2018 launching Internet month.

Telefónica, with the compromise to promote a safe Internet environment and create awareness about the importance of learning how to use digital tools, has come up with a global strategy based on the encouragement of a responsable technology use, accentuating the protection of vulnerable young adults and children.

Under Telefónica's communication platform "Brands with purpose", Movistar decided to develop "Domino", the first of a series of campaigns the brand will develop with the objective of becoming a main actor on the future of the planet and the connectivity that will reign.

There are no final measured results up to the date of inscription since the campaign is currently on air and its impact is still growing, but in one day it aired in more than 15 countries and #StopCiberAcoso became trending topic all around the world, reached +1.8M people and gained attention all over the news raising awareness around CyberBullying.