Cannes Lions

Dominoes

MADMONKEY, Shanghai / BEIJING TV (BTV) / 2019

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Overview

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OVERVIEW

Background

Beijing TV (BTV), is one of China’s premiere nationwide satellite TV channels, offering highly interesting programs.

Today BTV wants to stand head and shoulders above the competition and enhance its image as China’s most outstanding content provider.

We want to deliver the message that television is always more interesting on BTV.

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