Ahead of the launch, we needed a way to reach the masses. Our creative team came up with the perfect concept, which all stemmed from the idea that ordering a Domino's using the new Alexa skill was "so easy, anyone could do it." We created our own homage to JML's "infamous" TV ads, to show how easy it was to order a pizza with Domino's Alexa skill.

Since Domino's launch into the world of voice-tech, the new Skill has been featured in publications including The Telegraph, The Independent, The Drum and Campaign. All of which has helped Domino's realise its goal to remain front of mind for pizza lovers across the UK, and demonstrate its capabilities as an innovative business and leader in the digital space.

Ahead of the UK Skill launch we needed a way to reach the masses. Our creative team came up with the perfect concept, which all stemmed from the idea that ordering a Domino's using the new Alexa skill was "so easy, anyone could do it." Within just one week of creative sign off, we created our own homage to JML's "infamous" TV ads, to show how easy it was to order a pizza with Domino's Alexa skill.

The new Skill has been featured in publications including The Telegraph, The Independent, The Drum and Campaign.

Demonstrated Domino's capabilities as an innovative business and leader in the digital space.

- 56,000 sessions

- 37,000 customers

- 1,721 orders

- Top 10 Digital innovations of 2017 - Campaign magazine