Cannes Lions
SCHOLZ & FRIENDS, Berlin / DFC DEUTSCHE FUNDRAISING COMPANY / 2016
Awards:
Overview
Entries
Credits
Description
To support the European campaign #DonateforAfrica we developed removable stickers for euro bills. With easy to understand icons they point out the enormous value of the donated bill in Africa.
Execution
In May, coinciding with Africa Day 2015, the website was launched and the first press release was sent out. National celebrities like Simone Thomalla and Ivy Quainoo, design blogs, companies, restaurants, bars and thousands of private persons supported the project and put the stickers into circulation. The campaign is still running.
Outcome
Already within the first six months people from different European countries ordered the stickers. In addition to celebrities, bars, restaurants, companies and the media thousands of private persons supported the project. PAGE reported on it, Talenthouse (1,400,000 Fans), Design made in Germany (250,000 unique users per month) and Focus Online (17,000,000 unique users per month) helped to spread the message.
With very little investment UNITED FOR AFRICA collected more than 4 million litres of clear drinking water, 50,000 vaccinations, 10,000 school books, 4,500 lifesaving meals and 2,000 portions of baby food. And the campaign is still running.
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