The main objective of the ad was to get funds and get people subscribed to Medecins sans frontieres charity system. The message intended to communicate the hope of how easy could be solve problems in countries with conflicts.Regarding the communication strategy, on the prehome the user can with his mouse eliminate the names of the countries in conflict. This action, allows the user to see how easy can be to eliminate suffering in the world. Just after that, the user has the possibility to enter the site or fill out the question form and give his funds and become a member.Main target was professionals and companies, and everyone who enters to the web page.