We created an interactive live content that was based on a strong insight and felt fresh and original. 5 live cameras showed everything that happened in the agency for a full week. Users could buy evil acts like shaving a hipster’s beard (Hipstercide), drawing whiskers on someone with a permanent marker (scarred) or making anyone eat a spoonful of “cayenesabbi” (a delicious mixture of cayenne and wasabi).

Over 63,000 unique visits to the site in one week.

An average visit length of 3 minutes.

More than 700 donations.

€4,065 in just 20 hours.

After this Xmas we became the preferred agency among advertising students in Spain.

And an important discovery: people love to donate without mercy.