Cannes Lions

Donate Your Voice

PROPEG, Salvador / APADA / 2017

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Overview

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Credits

Overview

Description

Use the voice of who can speak to donate a voice to who can’t.

Execution

 We developed a platform for mobile and desktop that allowed users to donate their voices to deaf patients through a voice over video. The user could tag 3 friends and invite them to donate their voices as well.

Outcome

The action gained awareness in Brazilian media.

The number of visits to the page increased 200%.

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