Cannes Lions
PROPEG, Salvador / APADA / 2017
Overview
Entries
Credits
Description
Use the voice of who can speak to donate a voice to who can’t.
Execution
We developed a platform for mobile and desktop that allowed users to donate their voices to deaf patients through a voice over video. The user could tag 3 friends and invite them to donate their voices as well.
Outcome
The action gained awareness in Brazilian media.
The number of visits to the page increased 200%.
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