Cannes Lions
SAATCHI & SAATCHI, Melbourne / THE ROYAL AUSTRALIAN MINT / 2022
Overview
Entries
Credits
Description
Not since the creation of currency in ancient Mesopotamia, more than 5000 years ago, has a coin been designed for compassion, not commerce.
Donation Dollar is the ?rst of its kind in the world. The only coin ever to have been designed to elicit a response to give, rather than spend.
The result is over 25 million individual reminders to give in the hands of everyday Australians. Which, hopefully, create a loop of generosity for the 30 lifespan each coin has in circulation.
Similar Campaigns
5 items