In 2021 gamers spent +91K million dollars on video games. The 2022 budget for education in Colombia is only 13K million dollars. This is reflected in schools' infrastructure that is in the same condition as the buildings in a war game like Free Fire.

Pony Malta, the malt beverage with vitamins most consumed in schools that fills teenagers with energy, also wanted to fill with energy the schools where they studied.

We hacked the video game using the similarity between the game's and schools' buildings to create a new game mode that turned Battle Royale rounds into donation days and the buildings of the game into virtual representations of one of the neediest schools in the country.

The target audience for this action is students aged 12 to 17 who have a strong affinity for video games and streaming.

If we analyze which game is the most popular among them, that would be Free Fire. For this reason, this game was chosen to call for this donation mission. Additionally, this game allows for reaching a wider audience and has a game mode that makes the task easier.

On the other hand, within the game, there are buildings with a design similar to the structures of real schools in Colombia, which contributes to creating a more immersive and realistic experience.

Through 4 streamers and for +24-hours, we invited players to collect digital coins, and instead of spending them on weapons, medkits, or reviving their teammates, leave them inside the buildings that represented the school, where the Streamers that were part of our Donation Squad would pick them up.

The +340K coins collected were converted into real money that we donated to the school and with which we significantly improved the infrastructure of the buildings, classrooms, and courts of the school, so that they no longer look like something out of a war game.

This action was successfully implemented and had a social impact in schools in 4 Latin American countries that also have high poverty rates in the educational infrastructure sector.

Donation Squad managed to collect over 430,000 virtual coins, which were later converted into real money to renovate eight schools in different Latin American countries. This allowed us to reach more than 6 million impressions and to make many people aware of our initiative.

Furthermore, we had the participation of more than 2,500 gamers who joined our action, demonstrating the community's interest in contributing to projects with a positive social impact.

This is how we demonstrate that a digital mission can impact the real world and that video games can be incredibly constructive.