Cannes Lions
TAXI CANADA, Toronto / COVENANT HOUSE / 2010
Overview
Entries
Credits
Outcome
The Holiday Gift Catalogue was more successful than Covenant House had hoped for. The Gift Book initiative exceeded donations projected by over 33%. Over 23,000 unique visitors saw the Gift Book microsite during the 6-week period it was live during the Holiday season and donations exceeded over $40,000 in total.
Similar Campaigns
12 items