Cannes Lions

DON'S VOICE

NOT IMPOSSIBLE LABS, Los Angeles / NOT IMPOSSIBLE / 2015

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Don’s Voice is a heart-warming look at the true story of Don and Lorraine Moir, a farm family debilitated by ALS. Don and Lorraine married in 1989. Six years and three children later, Don was diagnosed with ALS. Week by week, Don lost more of his motor-neurological functions. Then on May 21, 1999, Don Moir was fitted with a ventilator. He hasn't spoken since.

Don communicates via a letter board: a simple sheet of paper with the alphabet divided into quadrants. Letter-by-letter, word-by-word, the disease has forced Don to communicate silently through others for over a decade.

After hearing Mick Ebeling describe his mission of 'technology for the sake of humanity' on the radio, Lorraine wanted to create a digital solution for her husband. Volunteer, Javed Gangjee, developed a simple interface that replicated Don’s paper letter board. Don was now able to access a new world of technology and communication for the first time since being diagnosed.

Through this simple technology, Don independently wrote a love letter to his wife and was able to audibly say "I Love You, Lorraine” for the first time in 15 years. Don’s life with technology has just begun.

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