We recognise the effort it takes to plan the perfect trip, but KAYAK firmly believes that travelers don’t need the chaos of 100’s of browser tabs when KAYAK does it for you.

Since KAYAK makes it easy to compare all of your options at once, the objective was to highlight the absurdity of doing things yourself with our trademark wit and humour. It's time to embrace the tools and technology that make our lives easier.

The casting for these spots needed to turn up people who could appear to be truly, irredeemably convinced that they always know best, and sell it completely. The absurdity of their actions is not even a tiny bit apparent to them.