• 1,2 million people googled symptoms during the campaign

• 7% click-through rate (benchmark 2%)

• 200% more visitors to the healthandscience site during the campaign

• Even today, the healthandscience platform has twice as much visitors than before

• Our most popular symptom turned out to be: hemorrhoids

By conveniently using Google AdWords we reached only the people we needed to reach (people looking for online health information). Just at the moment they needed a warning (the exact moment they were searching). We bought the 150 most googled symptoms in Dutch. When our target group saw and clicked our awareness Google Adwords ad 'Don't google it, check a reliable source', they were directed to the clients' site.