Cannes Lions
DDB REMEDY, London / GILEAD SCIENCES / 2018
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We follow Chris, an average guy on his daily commute home from work. His journey takes a strange turn when, while crossing the road, Chris mistakes a stranger for himself. He begins to have more intense visions, encountering vivid memories of his younger self. Chris panics as the scenarios become more visceral. As he tries to flee from his past, Chris begins to realise the connection. His previous decisions left him at risk of contracting a life-threatening disease. He is left considering; "Could I have been exposed to hepatitis C?"
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