Cannes Lions

Don't Miss Out

COMPANY 3, Santa Monica / FTX / 2022

Film
Demo Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

A look at groundbreaking historic changes being presented to, and immediately rejected by a perpetual skeptic played by Larry David.

This was a fun project for me to work on because each of the time periods needed to have a somewhat different look. The looks are not overpowering. The differences are actually quite subtle, but that can be all the more challenging a task.

The film starts in cave times with Larry rejecting the wheel. It goes to the Middle Ages and he says he has no use for forks when he has his hands to eat with.

He goes on in separate vignettes to reject the toilet, coffee, the lightbulb, the dishwasher and the possibility of putting a man on the moon.

In the end, he takes a look crypto currency FTX and rejects. The message is clear. "Don't miss out."

Similar Campaigns

3 items

Shortlisted Cannes Lions
FTX Larry David: Don't Miss Out

dentsu mcgarrybowen, New york

FTX Larry David: Don't Miss Out

2022, FTX

(opens in a new tab)