Cannes Lions
DDB GROUP, Hamburg / VOLKSWAGEN / 2015
Overview
Entries
Credits
Description
From the perspective of a driver, the films start on an empty road as the vehicle is continuously moving forward. After a few seconds, we listen to the characteristic sound of a smartphone receiving a message. The vehicle keeps moving and, as we listen to typing sounds, we see letters appearing on the road. In the end, the combination of the typed letters forms the shape of things that can cause serious accidents.
Similar Campaigns
12 items