Cannes Lions

DON’T TEXT AND DRIVE.

DDB GROUP, Hamburg / VOLKSWAGEN / 2015

Presentation Image
Film
Presentation Image

Overview

Entries

Credits

Overview

Description

From the perspective of a driver, the films start on an empty road as the vehicle is continuously moving forward. After a few seconds, we listen to the characteristic sound of a smartphone receiving a message. The vehicle keeps moving and, as we listen to typing sounds, we see letters appearing on the road. In the end, the combination of the typed letters forms the shape of things that can cause serious accidents.

Similar Campaigns

12 items

Volkswagen - Transporter

DDB NEW ZEALAND, Auckland

Volkswagen - Transporter

2021, VOLKSWAGEN

(opens in a new tab)