The consumers, or pet owners, are the main target audience for this campaign. Since they are accountable for their pets’ health, this work is very relevant for them. It discusses prevention and treatment against all parasites, which can affect their pets.

We pictured the pet’s body as a universe of its own, imagining this furry world in a scene that mixes elements from "Honey, I Shrunk the Kids", "Sin City" and "Independence Day". In order to create something really original and breathtaking, translating the itch that pets feel when infested by ectoparasites, we distanced ourselves from cliché advertising, and went after something more authorial and original. So we met Guilherme Petreca, an award-winning graphic novel artist known for his hatches, textures and density. We gave him creative freedom to put his art at the service of the briefing, translating that doomsday moment when the antiparasitic SARNIRAN wipe out parasites’ world.