It was all about inspiring them to make a good TV ad. The website was the hub of all activity – whether you were looking for help (we gave ideas of how it could be done), or whether you were voting for your favourite ad. For the creators we made a DM booklet, sent to key universities with film and media courses and also downloadable from our website, Print ads in the creative press, and then for both creators and to attract voters we had heavyweight online advertising and use of homepage takeovers. We were hoping for around 250 entries